Time is running out, register today!!! Turning Carolina Blue: The Obama Campaign as a Case Study in Great Marketing

In presidential elections, North Carolina had been a solid Republican stronghold for more than 30 years. Then, in 2008, an unlikely Democratic nominee stormed the barricades of this stronghold and captured its 15 electoral votes.
How’d he do it? Great marketing. A strong, simple message, communicated consistently across the full range of new and traditional media, backed by a sales force that brought the message right into prospects’ homes, via face-to-face contact.

Or, in other words, by doing all of those things we keep telling our clients to do. Join us, Thursday, January 15, at 7:00 pm, as David Blair gives an insider’s perspective on how it all worked – and how a fully integrated communications strategy can help your clients achieve “the impossible.”