How to float above it all in a sea of sameness.

Start
September 27, 2007
06:00 PM - 08:00 PM
Location
Ashford Suites

Registration

Corporate Membership ( 5 employee limit ) - Free
Individual Membership - Free
Newsletter / Event Subscription - $30.00 (USD)
Public - $30.00 (USD)
Student Membership - Free

Speaker: Bud Hanson, Fish-On Marketing

An often overlooked aspect of marketing a brand or business is the creation of an engaging and memorable experience for the customer. It is more powerful than any advertisement anyone can produce. Features and benefits, price, promotion, and packaging are all important to the product but are often not the most important to the consumer. Strong brands don’t sell to their customers - they build relationships with them. Learn how to get people talking and emotionally involved with your client’s brand by marketing the brand experience - not the product.

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