FREE for members, $5 for non-members
Hot Coffee & Cocoa served
Join Malinda Pengelly, Founder and President of BEM Interactive and Michelle Soyars, Chief Creative Officer of MediaFit to hear about how these two, local Triad agencies are using digital marketing to create campaigns for champions. In January of 2011, The U.S. Figure Skating Championships will be coming to Greensboro, NC marking the first time the figure skating championships have been held in North Carolina and the first major national championships for Greensboro in 37 years. Michelle and Malinda will speak about branding and marketing strategy fundamentals with the U.S. Figure Skating Championships and the event's impacts on the Triad community. In anticipation of the 2010 Winter Olympics in Vancouver, Canada, come get inspired by learning about what goes into the behind the scenes of making a successful sporting event.
About the Speakers:
Malinda Pengelly is Founder and President of BEM Interactive (formerly Beyond Email), an award-winning, interactive design and marketing firm established in 1996 and based in Greensboro, N.C. With more than 25 years of experience in information technology, marketing and management, Malinda has consulted with more than 350 businesses ranging from small start-ups to Fortune 500 corporations. Her expertise includes managing technology implementation, business process re-engineering and marketing communications. She is a passionate advocate for small business, and actively helps small business owners succeed by hosting workshops and making presentations to inspire and enable them to harness the power of the Internet. With BEM Interactive, Malinda has received many professional accolades, including Small Business Person of the Year and Small Business Advocate of the Year (Greensboro Chamber of Commerce), and Women in Business Award (North Carolina Magazine). In addition, under Malinda’s leadership, BEM Interactive has won numerous business, website design and development awards. She received her B.S. degree in Engineering and Computer Science from Virginia Tech University and an M.B.A. from James Madison University.
As one of the founding partners and the driving creative force behind a burgeoning firm like MediaFit, Michelle Soyars has more than 20 years of experience in advertising, marketing and brand management. Michelle holds a BS Degree in Graphic Communications from Clemson University, and an MBA in Marketing from Wake Forest. She was with RJR for 18 years, including responsibilities in promotions, packaging, advertising and leadership positions on the company's top selling brands. Now, as Chief Creative Officer of MediaFit, Michelle has helped guide the branding strategy and general creative direction for more than 70 different clients at the firm, and has been the driving force behind the development of the company's sports marketing division. In just three years, the agency has risen to the rank of 17 in the Triad's top advertising and marketing firms. Although Soyars admits to being a bit of a workaholic, she values time with her best friend and husband of twenty years and their son.