Are you just going to stand there?
We could use some assistance here. The AAF Triad is dangling precariously and, while that may be a good premise for a dizzying poster graphic, it's also a painful reality.
If you're tempted to just let the Addys drop to its doom, consider what the show stands for. We all know how much easier it would be to just crank out acceptable but uninspiring work and get paid for it. But the Addys hold up the example of work that not only achieves marketing goals but actually adds something startling or beautiful to the sea of media we all swim in. By honoring this work, we're reminding ourselves that the extra effort is worth it.
Then, too, there is the fact that the show funds enlightening events throughout the year, and provides a network of support and vital information in these transformative times.
In today's economy, making the commitment to enter the Addys is fraught with anxiety. We urge the agencies of the Triad to remember that the recession is temporary—but excellence lasts forever.
Deadline: January 19, 2010 2pm-6pm
Drop Off Locations:Embassy Suites, 204 Centreport Drive, Greensboro
Wildfire, 709 N Main Street, Winston-Salem
Professional Fees:AAFT Member - $65 single/$95 campaign
AAFT Non-Member - $105 single/$135 campaign
EVERY 12th ENTRY IS FREE!
Student Fees:AAFT Student Member: $15 per entry
AAFT Student Non-Member: $20 per entry
EVERY 3rd ENTRY IS FREE!
Visit
www.aaftriad.org/AddyCompetition for additional details or contact:
ADDY chair, Heather Hayes.
336-965-6750
heatherdesign@graphic-designer.com